Firefighters say drivers are ignoring the warning signs.
Leicestershire Fire and Rescue have been called to Watery Gate Lane to reports of vehicle submerged in the ford.
The rescue service posted an image on social media, saying "Another day another trip to Watery Gate Lane, if you can't tell how deep the water is DON'T risk it."
It comes after a number of call-outs the same location over recent weeks at the flood spot where the road crosses Thurlaston Brook, near Earl Shilton.
We are en route to a person in a car stuck in Watery Gate Lane Ford. 1 x appliance from @LFRSWestern , 1 x appliance from @LFRSHinckley and @LFRSSouthern Technical Rescue en route. The message is simple - don't drive through flood water ! #thinkdontsink #StaySafe
— LFRSFireControl (@LFRSFireControl) March 13, 2019
M1 motorway closed following lorry fire
Man charged in connection with indecent exposure in Nuneaton
£3m upgrade for Council’s passenger transport fleet
Video technology sees faster treatment for stroke patients in Leicestershire
East Midlands Airport Assisted Travel service wins national award
Annual Christmas toy appeal launches in Hinckley
