Amy Hunt: British athletics star reiterates need for 'role models' after Sydney Sweeney advert backlash

Amy Hunt fears Sydney Sweeney's controversial betting advert could become a "barrier" to young girls wanting to play sport.

Sweeney's new advert for American betting company Novig, which features the Euphoria star wearing little to no clothing and covering herself with sports equipment, has received a significant backlash from the female sporting community.

Hunt had already hit back by telling the Hollywood actress that "this is what women in sport look like" after finishing fourth in the 200m at the the World Athletics Ultimate Championship in Budapest at the weekend.

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"When we're trying to provide role models for young people and young women in sport, we really want to show that it's about what your body can do, not so much what it looks like," Hunt said on Good Morning Britain.

"When we see the the stats of 64 per cent of young girls drop out of exercise and sport before they reach the age of 16, we don't need to place any kind of barrier whatsoever in their way in terms of providing the opportunity and the empowerment for them to still exercise, whatever that looks like, professional or kind of just going to do a ParkRun with your friends.

"It's about empowering young girls and young women and young people to show that you really can just get out there and you don't have to worry what you look like, you don't have to worry about what you're wearing.

"Sport, it's not pretty, and that's the thing to get to the level that we're at. It's shown to people that being aspirational and trying to be elite is something amazing, and you should really want to be the best version of yourself you can be.

"And that doesn't always look attractive, and that doesn't always look nice. Sometimes it looks like throwing up in the corner of the track, or I've had sessions this year where I've been crying afterwards."

Hunt was not alone in voicing her criticism of the advert.

Former US Olympic gymnast Gracie Kramer posted a video of her competing with the caption: "Idk what Sydney Sweeney was doing but this is what a woman in sport looks like."

Australian boxer Skye Nicolson also wrote on Instagram: "There's a big difference between looking 'sexy' because you do sport compared to using sex to sell 'sport'."

Sweeney, in a possible response to the criticism, posted a series of images from ESPN Magazine's BODY Issue which included nude images of the likes of Serena Williams and Megan Rapinoe to her Instagram stories.

Hunt believes the positivity of women in sport speaking out against the advert has already overtaken any negative impact.

"The reaction has almost outweighed the moment because the first thing I saw was all of the positive compilations of women in sport," she added.

"It's actually kind of moved. It's separated itself from from the moment entirely, and it's not anything personal against that actress.

"It's more the the kind of intention, and it's just moved into a completely different spin now, where we're able to kind of have all these different things celebrating women's sport."

(c) Sky Sports 2026: Amy Hunt: British athletics star reiterates need for 'role models' after Sydney Sweeney advert backlash