Love Loughborough BID have taken the decision to cancel the event amid the coronavirus pandemic.
It was scheduled to take place on Sunday 16th August to 19th August.
They have said they take the health and safety of the town and wider community seriously with that in mind they decided to cancel the event.
Lisa Brown, BID Manager said ‘Loughborough by the Sea is a great event and loved by so many people, however, in light of the government’s guidelines on mass gatherings we need to put the public’s health first and cancel this event for 2020’
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