Ocado launch ‘Best of British’ tab in fourth success for Bosworth MP’s campaign

The Ocado ‘Best of British’ tab has over 850 items.

A campaign launched by Bosworth MP, Dr Luke Evans, is celebrating its fourth success as Ocado has launched a ‘Best of British’ section online. 

Since Dr Evans launched his campaign last year Morrisons, Aldi and Sainsbury’s have also implemented ‘British’ and ‘Best of British’ sections on their websites. 

The local MP wrote an open letter to supermarket Chief Executives last year which called for supermarkets with online stores to implement a ‘Buy British’ section online which collates all homegrown produce.

Dr Evans’ letter was signed by 126 cross-Party MPs, with his campaign for a ‘Buy British’ button also receiving the support of the Government and National Farmers’ Union (NFU).

Dr Luke Evans, Member of Parliament for Bosworth, said "It's great to see the industry realising the value of my campaign for a 'Buy British' section online, which came after local farmers told me the best thing we can do to support them is buy British produce.

“Ocado have been proactive in making changes that not only support our nation's farmers, but also make it even easier for consumers to buy homegrown produce. This is a huge step forward, and good for our food security but also great for the environment as Ocado’s customers can cut down on unnecessary food miles!

“I’m pleased supermarkets like Ocado have made this meaningful change and look forwarding to seeing others follow their lead.”

The ‘Best of British’ page on Ocado.com features over 850 British-sourced grocery products from both Ocado and Marks and Spencer. 

Amit Chitnis, Chief Commercial Officer at Ocado Retail, says “Our Best of British aisle comes in response to rising demand from our customers for more homegrown produce. Where we can, we will always try to source locally as our first choice whenever possible. So, we’re proud to have gathered a range of over 800 quality products that are British all year round in an easy-to-shop aisle on site spanning fruit, vegetables, meat, eggs and dairy.”