Dozens of mischievous elves have taken over Loughborough high street

Can you help Santa find all his lost elves before Christmas?

Love Loughborough BID’s ‘Elf on the Shelf’ themed Christmas trail around Loughborough town centre is back.

38 local businesses have their own special named elf hidden within their premises for people to try and find.

Once shoppers have matched 12 elves names to their allocated shop, they need to complete a form for the chance to win some Love Loughborough gift vouchers.

Lisa Brown, BID Manager, said: "Both adults and children can enjoy hunting for elves and it encourages visitors to go into shops that they maybe wouldn’t ordinarily visit. We have some great independent shops in Loughborough and this trail helps people to shop local on the high street".

This year you can also complete the trail by scanning the elf’s QR code on the Loyalfree app.

Every week a winner will be drawn to receive £50’s worth of vouchers that can then be spent in any of our gift voucher participating shops.